There are links and then there are links. Usually links are your company
name hyperlinked to your home page, and your company’s site link is
listed with a number of other companies’ links. Sometimes, if you are
lucky, there is a brief description attached to the link.
You should take a proactive approach with linking arrangements.
Explore every opportunity to have your link placed prominently and, if
possible, to have it differentiated from the other links on the page. Figure
16.4 demonstrates how having an image associated with your link
can make your link stand out among all of the other links.
Once you have an agreement with a site willing to provide a link,
you should ask if you could send them an icon and the HTML
for the link. The icon (GIF or JPG format) should be visually
pleasing and representative of your company. Within the
HTML, include a tag line or call to action that entices people
to click on the link. With the icon or logo, the tag line, and
your company’s name, your link will stand out. Again, remember
to include appropriate keywords to add to your link
relevancy score to improve your search engine ranking.
Icon
An image that
represents an
application, a
capability, or some
other concept.
If another Web site is generous enough to provide a link to your site,
your image should be only a thumbnail, for you don’t want to take up
too much space. This image could be your corporate logo or a graphic
from a current promotion for one of your products or services. By having
this image and tag line strategically placed on a Web site, the chances
that a viewer will click through to visit your Web site are much higher.
Here is an example of what it should look like:
<IMG SRC=“images/nameofgraphicfile”><A HREF=“http://
www.yourdomainname.com”> Catchy tag line here.</a>
By adding a small graphic to your link, you can make your link
stand out from the others.
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